The Brighter Thinking Expert
Rachel Bamber loves to help people.
The Brighter Thinking Expert
**An expert in empowering clients worldwide to get things done faster and with zero stress, Rachel has worked with people in the public eye, elite sport, CEOs, corporate leaders, and has a passion for helping small business owners achieve their goals.
Whether it’s helping a director achieve a dream promotion, enhancing leadership strengths or assisting business owners to increase profits, her methods have real, tangible results.**
Rachel describes herself as a specialist in how the brain works and was the first person in the world to achieve the postgraduate diploma in the neuroscience of leadership. “People are my business”, she exclaims.
Rachel’s business, Brighter Thinking, involves coaching and training clients worldwide, virtually and face-to-face. She’s travelled all over the world, but thanks to modern connected technology can now proudly say she has clients on every continent of the globe. Antarctica tbc!
The challenge
Having a worldwide client base means reliability is critical.
Most of Rachel’s executive coaching is conducted remotely via platforms like Zoom, Skype and Microsoft Teams. Unreliable or slow connectivity would have significant impact on the business, not only in terms of video conferencing but also in all the other ways that Rachel communicates with clients.
Delays in responding to customer needs would mean a suboptimal service, a backlog of work and would undermine Brighter Thinking’s business model.
And the challenge is real. Rachel describes recently meeting with a prospective client who wished to change coaches because of the very issues described.
Rachel’s previous provider was not able to offer the level of reliability required. Regular buffering and slowdown at critical times adversely affected the service she was able to provide.
The solution
Rachel’s connectivity struggles were transformed thanks to a recommendation from a school friend, whose husband’s business had similarly high requirements for speed and reliability.
Switching to Zen, Rachel was struck by the improvement not only in speed and reliability, but also in the level of customer service offered. A UK-based contact centre, full of real experts, is always on hand to help and explain, in easy to understand terms.
“You can tell the staff at Zen are happy in their jobs,” says Rachel. “Always very cheerful, they communicate effectively, and are able to solve anything I’ve needed.”
Before switching to Zen, Rachel was concerned about traffic shaping, the practice of many suppliers to slow down users’ connections at busy periods. The fact that Zen promise never to slow customers down means that, even at peak times, Rachel always get the quality of connection she’s expecting.
The experience of joining Zen was another high point for Rachel, who says “It all got set up really fast. I received the router in the post and the set up was easy and seamless. I was able to do it myself.”
A recent house move provided another similar experience too.
The benefits
For Rachel, broadband from Zen is more than just a physical connection. It’s also the relationship with a supplier that cares.
Rachel describes an incident where a defect in the previous router led to an intermittent internet connection: “Zen were quickly able to diagnose that the router had overheated and developed a fault. They sent a new router the next day which I was able to get set up really quickly and easily. And they provided really helpful advice to improve internet speed further. I used to turn the router off at night to save power, but they advised me not to do that.
“The team knows their stuff. They’re experts, and can explain it to non-technical people. People are my thing, not machines! Some technical skilled people aren’t very people oriented, but the people at Zen have both, and they’re friendly as well!”
With her new reliable connection from Zen, Rachel has enjoyed a number of business benefits, from joining webinars around the world to distributing emails, educational content, marketing and her renowned monthly, Brighter Thinking Tips to customers and subscribers. Plus, her relationship with her US-based CRM supplier has become much easier and smoother.
“I just trust Zen to work. I don’t even think about it. With running a business, there are so many things to think about. That’s the massive advantage. I don’t have to think about it at all. Zen works, and it’s there, and that’s great. I wouldn’t be without it.”
“In addition, in January this year, I received an astonishing price reduction from Zen for the same level of connectivity and service! An unexpected, positive surprise is really rewarding for the brain, so it is great that Zen are being brain-friendly in their approach.
How many other providers do that for their loyal customers?”
